In response to Live Baltimore’s new interactive campaign, What We Love, Baltimore’s devoted supporters have flooded social media with every sort of modern homage, showing a charming city full of dedicated, media-savvy residents. The site offers a chance to offer a tribute through every kind of interactive media, from Pinterest to YouTube. Ten entries will receive a $100 “neighborhood grab bag” full of local goods.
Baltimore enthusiasts can compose a couplet on Twitter using the hashtag #BmoreWhatWeLove, post a photo on Instagram, or check out Live Baltimore’s Facebook page. Photo booths are being temporarily set up around the city for the express purpose of recording entries, and a list of where booths are open now can be found on the campaign home page.
A Sun blog post on What We Love focuses on neighborhood-specific entries, although not all entries must be neighborhood specific. A good example is a picture featuring this sentence written on a notepad held by JoAnn from Mayfield: “I (heart) my 3 surrounding parks, tree-lined streets, traditional homes & great neighbors!”
“Actual people saying why they live where they do might have an effect that a catchy slogan can’t,” noted reporter Jamie Smith Hopkins in The Sun, referring to the campaign’s potential to convince people with a limited or skewed vision of Baltimore that this is a great place to live.